Greatness Campaign

Art Direction, Graphic design & Illustration
2023 / Storybox

FIFA Women’s World Cup 2023™ was an opportunity to showcase Wellington wāhine to the world. Storybox partnered with WellingtonNZ to put a face to a diverse group of Wellington women, all answering the question, “What is greatness?”

WellingtonNZ wanted to seize Wellington being one of four Aotearoa New Zealand host cities as an opportunity to empower people. Inspired by the FIFA Women’s World Cup 2023™ tagline, Beyond Greatness™, this bright, bold and absolutely positive street poster campaign celebrates the intelligent, hard working women of Wellington, while the whole world is watching.