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Summer Demand

Wellington Water
Brand Identity & Campaign
2022 / Storybox

We collaborated with Wellington Water to develop a public messaging campaign that aimed to promote water conservation during the summer. The campaign featured a collection of vivid illustrations portraying Wellingtonians enjoying water-related activities around the city. To encourage conservation, we emphasized the importance of shortening shower time, using the tagline 'Shower as long as a 4-minute song,' which conveyed a straightforward and optimistic message.