Summer Demand
Wellington WaterBrand Identity & Campaign
2022 / Storybox
We collaborated with Wellington Water to develop a public messaging campaign that aimed to promote water conservation during the summer. The campaign featured a collection of vivid illustrations portraying Wellingtonians enjoying water-related activities around the city. To encourage conservation, we emphasized the importance of shortening shower time, using the tagline 'Shower as long as a 4-minute song,' which conveyed a straightforward and optimistic message.
![](https://freight.cargo.site/t/original/i/2c5af6d137516490edbb3c9667779c40d6052d4166f8a077774abbc1e2c7befd/Group-86.png)
![](https://freight.cargo.site/t/original/i/2ca20c64fa5cc58f6bef6cfa34b7b9f9c42839fc4c2915e980122242ab1d938e/Group-84.png)
![](https://freight.cargo.site/t/original/i/6df471f8a8c4e439a27c86c31491df36f572dab3675ed5192373d60ade2f508e/Group-87.png)