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The Roasters Cup Experience

Experience Design
2022 / Storybox

L'affare Coffee, one of New Zealand’s leading coffee brands, came to us to launch a campaign to introduce their two new Roasters' Cup range flavours, Sweet Velvet and Amp'd Fruit. The campaign was called "Embrace the Unknown" and it offered participants a unique and immersive experience of each product's distinct flavor.

Inside bespoke spaces built within the L'affare factory, participants were taken on two sensory journeys that physically embodied the taste of each coffee flavor. One journey involved an interactive experience inside a furry orange womb with actors in suits, while the other utilized printed vinyl and mirrors to create a reflective patterned space. Both journeys culminated in a tasting room where participants were able to sample the new coffee flavors.