The Roasters Cup Experience

Experience Design
2022 / Storybox

L'affare Coffee launched a campaign to introduce their new Roasters' Cup range, Sweet Velvet and Amp'd Fruit, with the aim of revolutionizing Kiwis' coffee habits. The campaign, called "Embrace the Unknown," offered participants a unique and immersive experience of each product's distinct flavor.

Inside bespoke spaces built within the L'affare factory, participants were taken on two sensory journeys that physically embodied the taste of each coffee flavor. One journey involved an interactive experience inside a furry orange womb with actors in suits, while the other utilized printed vinyl and mirrors to create a reflective patterned space. Both journeys culminated in a tasting room where participants were able to sample the new coffee flavors.