Wow MeWorld Of Wearable Arts & WellingtonNZ
Brand Identity & Campaign
2023 / Storybox
The World of Wearable Art (WOW) creative team approached us for help with a special project to draw new audiences to their 2023 event. Our solution was WOW ME, which aims to entice people who haven't yet experienced the wonder of WOW, including those who have heard of it but don't think it's for them. In collaboration with the WOW team, we developed a video and print campaign to persuade them otherwise.